After all the sweat and hard work has gone into creating a great product or service, you need to make sure that people both know and care about it. That’s where your company’s branding comes into play. Branding is essential to business success. You don’t just want clients who find you. The goal is to keep customers who remember you and pass your information along to family and friends.
There are plenty of proven marketing and design techniques that you can employ to ensure your brand is unforgettable. Let’s examine five ways that you can make your brand presence engaging and memorable.
1. Focus on Digital Marketing
Digital marketing is a driving force behind business success in today’s society. Nearly every company, ranging from fast food chains to gas station companies, have converted towards developing an online presence with useful information for customers. More likely than not, your business has a specific market containing individuals you can reach out to who love your industry just as much. Learn essential digital marketing skills that are a driving force behind every memorable brand. Some key features to get yourself out there include utilizing search engine optimization (SEO), quality content writing, mobile compatibility, and active social media accounts. If you examine these concepts, advertising will be a breeze.
2. Develop Useable and Free Content
Services, products, or information that consumers can start using immediately and with no cost attached is an excellent way to build positive connections and relationships with potential customers. While ebooks and how-to guides tend to be the most common sources, this is an area you can get creative with. For example, if you are a graphic design agency, a better aim would be to provide free tutorials that run weekly or bi-weekly as well as collections of graphics and templates that are periodically released. The key is to offer things that are relevant to your business and can be used immediately by potential clients. If people enjoy what you offer, they will be more likely to return.
3. Incorporate Visual Media
One of the easiest ways to build your brand image is through photography or video. Your company logo is a foundational aspect of your brand image. Additional visual media will push your company forward even more, especially when it creates a memorable experience for viewers. This doesn’t mean the cheesy commercials or stock images containing generic slogans. If you want the job done right, work with professionals ranging from photographers, videographers, graphic design artists, or advertising companies that will not only create visual content for your site, but will also grab the user’s’ attention. You want to ensure that your visual media has a strong shareable quality for social sites such as Instagram, Facebook, and Twitter.
4. Host Contests
A surefire way to get attention from potential clients is through hosting contests and giveaways. People love the possibility of gaining something of value for free. Increased brand recognition can easily be obtained through allocating small gift vouchers, relevant services, hosted giveaways, or product samples. Online contests connect with the innate competitive drive and deliver enticing, interactive content. This is a great way to increase positive attention and the potential for viral sharing. Furthermore, it provides an excellent vehicle for brand awareness, online conversations, customer loyalty, and marketing presence.
5. Follow Up with Customers
Although it may seem time-consuming and unimportant, following up with customers is essential. People who visit and use your site should feel like they are noticed. The catch here is to ensure that your follow-up is creative and enticing. Instead of sending generic email newsletters with clickbait headlines that end up in the spam folder, try offering useful weekly content and newsletters that will give consumers a reason to remember you. This will be the difference between someone who unsubscribes to emails versus those who learn that your brand is something they are interested in keeping up with.
While it is hard to make your brand stand out in today’s competitive market, proven strategies like these can not only make your brand memorable, but drive it to the top of success. This doesn’t mean spending countless hours trying to reinvent the wheel. If you find a popular design and digital market methods that will work with your company, put your own spin on it to showcase your brand’s personality and values. This is what will make your name be one that lasts.
Jessica Kane is a professional writer who has an interest in graphic design, marketing, and printing. She currently writes for 777 Sign, her go to place for banner signs, custom flags and custom signs printing.