Buying a pop up tent for your next trade show in Mississauga or industry event is a smart move. Setting up one of these promotional pop up tents can get you the attention and authority you want. Choose the color, size,and style you want. Give yourself some shade in sunny environments and make it easy for prospective clients to find you amongst the crowd. Needless to say, there’s a lot of positives to getting an advertising tent for your brand.
A somewhat necessary part of building a folding canopy tent setup in Oshawa for your brand is in, in fact, branding it. That is, the inclusion of things like logo, social media icons, graphics, and possibly, more. These are called customized logo pop up tents and studies have shown they produce higher engagement in trade show audiences than non-customized versions. The great thing about a custom print for your custom made tent is that it makes it even more unique to you.
Remember, just because you’re pushing a color, a style, and a size, these un-customized components do not communicate what your business is about. Comparatively, a customized promo pop up canopy tent in North York is going to communicate these things. If you’ve done the work in illustrating a great logo, the right mix of graphics, and unique enough prints, that’s a lot of the tougher stuff. For someone to see images associated with your brand, a business can use these increase visibility, maximize exposure, and ultimately, to sell.
Now, creating custom, stunning prints for your folding canopy tent in Toronto is going to rely on several things. A lot of the responsibility pertaining to your promotional tent is going to fall on placement. Where to place your customized prints are key. If there are too many, it may appear crowded or poorly put together and that’s not what anyone wants. In using graphics, you want things to be clear and to the point so that people walking by know exactly what they’re getting with your brand. To this point, the custom prints used and where you use them are significant to the success of your promotional pop up tent in a trade show environment.
The quality of one’s prints are also incredibly important. You don’t want it to appear as if your brand is cheap. Thereby, the quality of your print must come across high quality and professional. For some people, this is going to be your client’s first impression of your brand. Make it count! Ensure your print comes out clear and high quality.
When one creates high quality images for use on custom expo canopy tent in Oakville, we typically will use what is called ‘vector art’. Vector art is manufactured using illustration software, usually Adobe Illustrator or Adobe Photoshop. These software programs are able to create artwork that is formed through points and lines, rather than pixels. This vector art is more high quality than non-vector art and their primary benefit is that they can be blown up to large images without appearing low quality. Being able to scale vector art up and down sans losing image quality is why so many custom print artists use this format to create graphic work.
Now, taking a vector image and applying it on an event canopy tent in Hamilton, large and small images both can come from it. When creating a customized advertising pop up tent, if the format of your logo and graphics are in vector, this makes it easy for us. Vector formats include .ai, .eps, .pdf, and .svg. Comparatively, there are what is known as ‘raster images’. These are made from pixels and are the common image type we see in the digital world online. Raster images lose quality, become pixelated at larger sizes, and though they are perfectly fine on a smaller scale, for large scale prints on Toronto trade show tents, they aren’t worth much.
Do you have specific images you want to combine with your logo to be used on your custom advertising tent – maybe, we can help. Images can create an absolute awesome look for any brand at a trade show. Image files can be applied against a back wall or on an exterior side of your canopy. If you don’t have brand-specific images to include already, if you wish, you can find some. That said, much like with the ‘vector v. raster’ conversation, any image you procure will have to be large enough to print out decent on a bigger canvas. In many cases, it’s recommended to go with at least 75-150 ppi at 25 percent of the scale it is hoped to be printed on. The bigger the image, the better.
When it comes to using text across a branded custom tent, one might want to use a company name, a brand catchphrase or tag, and/or perhaps a call to action (CTA) that directs the consumer towards an action. These are all useful things to have on a customized promotional tent. Just ensure everything is spelled correctly, that images are not misplaced amongst the text, and that everything meets your marketing expectations or guidelines. Also, before issuing a custom print on any logo pop up tent, we always recommend reviewing the proof. The mistakes can be costly so it’s important that, before finalizing anything, everything is clear.
Outlet Tags is an Ontario-based custom print tent and canopy seller, having served businesses across cities like Toronto, Hamilton, Ottawa, Mississauga, Brampton, London, Markham, Vaughan, Kitchener, Burlington, Sudbury, Oshawa, Barrie, St. Catharines, Guelph, Kingston, and more.
Customized promotional tents are a great opportunity to get creative and make an impact at your next trade show. Speaking with a representative at Outlet Tags, we would be happy to recommend other tips and layouts to fit the shape and size of what you’re looking for. At your next industry event, don’t walk in empty-handed or with a canopy that fails to accurately represent your brand, and the products and services you sell. Promote your business with a logo pop up tent in Ontario, complete with logo, graphics, images, and custom design!